Ipsidy and Ruta Amiga to Launch New Rewards Program in Colombia

March 26, 2018

LONG BEACH, NY and MEDELLÍN, COLOMBIA, March 26, 2018. – Ruta Amiga S.A.S., a Colombia-based marketing company, and Ipsidy Inc. (authid.ai) [OTCQB: IDTY], a provider of secure, biometric identification, identity management and electronic transaction processing services, have contracted to launch Ruta Amiga’s new loyalty rewards program throughout the Republic of Colombia.

Ipsidy’s Digital Issuance Platform allows companies to build and manage a mobile ecosystem of trusted agents, merchants and consumers to use closed-loop pre-paid debit and loyalty cards to pay for goods and services whether in-store, online or in-app.  The Platform includes a mobile wallet, an acquiring gateway, mobile POS, a web portal, a loyalty module, and proximity marketing capability. With multi-lingual and multi-currency capabilities, the Platform allows companies the world over to unlock value and grow their businesses in new ways and with innovative marketing programs.

Ruta Amiga has contracted with Ipsidy to utilize its Digital Issuance Platform to power Ruta Amiga’s launch of a nationwide, multi-level marketing and rewards program involving a number of the leading consumer brands in Colombia.

“We are excited to use the Ipsidy Platform as the core technology in our new marketing and rewards program.” said Fidel Alvarez, General Manager of Ruta Amiga.  “The Platform’s flexibility, robust capabilities and ease-of-use is an excellent fit for our requirements. Our goal is to bring an innovative loyalty rewards program to parts of Colombia that have not previously been offered such program.  We are confident that with Ipsidy as our technology partner, the Ruta Amiga program will be successful.”

Philip Beck, Chairman and CEO of Ipsidy said, “Ipsidy is pleased to partner with Ruta Amiga as it launches its new and exciting rewards program throughout Colombia.  This project will further our goal of delivering solutions that allow our clients to build and manage trusted mobile ecosystems to grow their businesses in new ways.”

About Ruta Amiga, S.A.S.

Ruta Amiga is a company specializing in transactional marketing networks and other innovative marketing methods to assist its clients with obtaining more focused and accurate sales and marketing metrics, and more efficient use of their marketing budgets, thus allowing them to unlock value and grow their business models more effectively.

About Ipsidy

Ipsidy Inc (OTCQB:IDTY) authid.ai (formerly known as ID Global Solutions Corporation OTC:IDGS) is a provider of secure, biometric identification, identity management and electronic transaction processing services. Ipsidy is headquartered in New York and has operating subsidiaries: MultiPay in Colombia, www.multipay.com.co and Cards Plus in South Africa, www.cardsplus.co.za. Our identity transaction platform creates a trusted transaction, embedding authenticated identity and event details with a digital signature and using a participant’s mobile device to approve everyday transactions. Our platform is being designed to use biometric and multi-factor identity management solutions, which are intended to support a wide variety of electronic transactions. We believe that it is essential that businesses and consumers know who is on the other side of an electronic transaction and have an audit trail, proving that the identity of the other party was duly authenticated. We continue to enhance our solutions to provide our customers with the next level of transaction security, control and certainty over everyday transactions. Further information on Ipsidy can be found at authid.ai or contact us at sales@ipsidystaging.wpengine.com.


Ipsidy Inc.:

Philip D. Beck, Chairman, CEO & President PhilipBeck@ipsidystaging.wpengine.com

Matthew Cordis, Enterprise Sales MatthewCordis@ipsidystaging.wpengine.com

Ruta Amiga, S.A.S.

Fidel Alvarez, General Manager      Direccioncomercial@selectagroup.com



Primary Logo